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What If You Build It And They Still Don't Come?

A visit to Comerica Park, Detroit, July 2001

It wasn't easy saying goodbye. I was a card-carrying member of the Tiger Stadium Fan Club and a staunch opponent of spending tax dollars on a concrete monstrosity in the middle of nowhere. But the time had come to move on: nostalgia can't make up for obstructed-view seats, surly vendors, and smelly restrooms.

Mike Ilitch, the Tigers' owner, did his best to make the transition less painful. Outside Comerica ParkWhile he hammered out a ballpark deal with the politicians, he took steps to win back fans driven away by the oafish policies of former owner Tom Monaghan. Guests, as Ilitch calls them, once more felt welcome.

Ilitch located Comerica Park in Detroit's "Foxtown," an entertainment district where he restored the Fox Theater and later added the Second City comedy club and Hockeytown Café. But there's only so much one man can do: Foxtown is surrounded by acres of urban blight; aside from Ilitch's attractions, there's little to do in the neighborhood.

Freeway access to the park is relatively good, and there's ample parking within a 15-minute walk. Lots operated by Ilitch's Olympia Entertainment offer parking for 5,000 cars, and there are other, privately-operated, lots in the vicinity. For the intrepid, there's free on-street parking north of the Fisher Freeway.

Comerica Park reflects Ilitch's philosophy of putting out a welcome mat for customers. It's a festive, inviting place. Stadium personnel, from ticket takers to ushers, are low-key but efficient; overzealous security guards are a receding memory.

Comerica Ferris WheelThe ballpark follows the tradition of Oriole Park at Camden Yards, with green seats, steel girders, and a huge scoreboard topped by a clock and the team logo. But it's smaller and not as fancy as most other new parks--a reflection, no doubt, of the Tigers' tight finances.

Comerica Park's signature is the main entrance, framed by ceramic tigers; as you walk around the outside of the park, you'll see more tigers with baseballs in their mouths. And an instant ballpark tradition has taken hold: posing for pictures underneath the huge, ferocious tiger guarding the front gates.

The lower concourse is an invitation to roam. There you'll find the Tiger Walk of Fame, six bat-shaped kiosks with old photos, bats and uniforms, and other memorabilia. Also worth a look: the larger than life-size statues of Tiger greats, with Hall of Fame-style plaques listing their achievements, behind the center-field wall. There's plenty of standing room, even some space behind home plate.

Unless you're a kid, Tiger tickets are expensive. On the lower level, the cheapest boxes are $25; the top-priced seats, at $75, are in the Tiger Den, where you get to sit in an oversized padded chair after a complimentary buffet. Even upper-deck seats behind the plate--the best value in many parks--will set you back $20. The cheapest option: $8 bleachers in right field. If you're thinking of buying tickets outside the stadium, you'll likely come up empty: a city ordinance bars the resale of tickets at any price; and, believe it or not, Detroit's finest actually enforce it.

Detroit SkylineThe concession menu is a far cry from the meager selection at Tiger Stadium. All the ballpark favorites are available, along with popular snacks like chicken wings and pizza. The Brushfire Grill serves barbecued chicken and beef, ribs, and pulled pork sandwiches. Nearby you'll find a beer hall with rows of picnic tables and free peanuts. There's even a Coney Island restaurant (coneys, which serve Greek food, are a Detroit institution), and two McDonald's, inside the park.

In contrast to the old ballpark, which had thousands of obstructed-view seats, there are no bad seats at Comerica: at worst, a small part of the playing field is cut off from view. Ironically, the worst visibility problem is in the Tiger Den, where the overhang makes it tough to follow fly balls. Most seats offer a panoramic view of Detroit's skyline; the buildings make the field look more intimate, and--here's a nice touch--the playing field is below street level.

Comerica's playing field echoes Tiger Stadium's quirky design: the flagpole is in play; and center field is roomy enough to turn long fly balls into outs. Still, I miss the old park's right-field stands which jutted out over the field, turning popgun hitters into heroes; and its upper-deck bleachers, where fans raised heckling to an art form.

Attracting children to the ballpark is a Tiger priority. There's a 50-foot-high Ferris wheel with cars in the shape of baseballs, and a carousel with hand-painted tigers and chariots. If you're planning to bring the kids, be on the lookout for family-pack tickets, which include reduced-price admission and a free soda and hot dog.

Comerica ScoreboardPleasant as it is, Comerica Park earns some demerits. Scoreboards are a disappointment: the main board is cluttered with advertising, and replay coverage is spotty; the auxiliary board doesn't have room for all the out-of-town scores. The public-address system punishes the eardrums. Comerica's much-touted "liquid fireworks" are a clumsy imitation of Kauffmann Stadium's dancing fountains. And what's the deal with bottled water? Fans can't bring it in unless the weather is, as the Tigers put it, "extremely hot."

The saddest part of a trip to Comerica is the crowd--or, more precisely, the lack of one. Attendance averages just over half of capacity, and thousands of fans who have tickets don't bother showing up. More ominously, many fans spend a large part of the game at the concession stands, and a dwindling few keep score.

Detroit is not an ill-advised expansion town like Tampa Bay, or a hopelessly small market like Montreal; it's a charter member of the American League. But there's no getting around the fact that the Tigers are a sick franchise, and a new ballpark hasn't been the hoped-for cure. Which ought to be worrisome news for the rest of baseball.

Copyright © 2001-06 PAUL RUSCHMANN. All Rights Reserved.
Posted July 2001.